5 Things You Should Know About SEO (Search Engine Optimization)
Before you start hiring an SEO agency to handle your website’s SEO,
there’s these 5 points for you to think about and know.
There’s no single Search Engine Optimization strategy.
SEO defined by wikipedia to be a technique of increasing traffic from Search engines to your website. However, how they accomplish that is one of the biggest issue to cause these controversy.
There’s no magic involve in Search Engine Optimization
The effectiveness of a search engine optimization campaign is dependent upon your website structure, site content, keywords, strategy used, and how well-liked your website is. Your site is unable to just rank well for virtually any random keyword. Search engine optimization is not magic. It is logic, problem solving, as well as Web marketing being put together. If your website provides no value towards consumers, it most likely will not rank well.
The White hats and The Black hats
There are ‘Search Engine Optimization Analyst’ that accomplish search engine optimization and there are others that does search engine manipulation. Not surprisingly, all is marketed as Search engine optimization. Unethical optimization delivers results at any cost but is usually temporary (in most cases leads to a banned domain name). Ethical optimization opens up the site to the search engines like Google and provides long term benefits.
The Grey Areas
The majority of Search engine optimization companies utilize both ethical and unethical inbound linking strategies.To maximize profits, it is quite common for Search engine optimization companies to purchase bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.
The No Guarantees Policy
The majority of Search engine optimization companies get paid regardless of whether your site gets rank. Regrettably, this is the case with the industry. The payment made to an SEO agency is considered to be payment for work done, and not the end results of the SEO campaign.
Remember, the last person that’s making the decision to rank your websites into the search engines is Google.
What SEO Analyst is able to do, is only ‘tell’ Google that your website is relevant to a certain ‘keyword’ and your site is beneficial for consumers that are making enquiries for that certain ‘keyword’